Executive coaching
— Rigorous, confidential, calibrated
the leader you are becominG.
Rigorous, confidential, calibrated to the leader you are becomin
Coaching at senior levels is not what it was a decade ago.
Rigorous. Confidential. Calibrated to the leader you are becoming.
02
Who Daniele works with — signal, not roster
Don't list every title. Open with the sentence: "Senior leaders navigating complexity, transition, or the limits of what their existing approach can deliver." Follow with 3–4 sector signals (luxury, aerospace, financial services, technology) and one stat: "1,700+ hours across 20 countries." Industry list secondary — in a smaller muted type row below.
03
How the coaching works — numbered 3-step logic
01 Assessment (LLPA + psychometrics) → 02 Calibrated design (no template) → 03 Rigorous sessions. Short prose under each. Not a list of tools — a description of the experience. Emphasise: "There is no template. There is no fixed curriculum."
Ciridae parallel: the 01/02/03 "Redesign / AI operates / Humans operate" blocks — each one a phase, each earns its own number.
04
Focus areas — two-column quiet list
Simple two-column text list, no icons, no bullets — just the topics in muted type. Doesn't need to be exhaustive. The list signals range without turning into a features table.
05
Testimonials — 2–3 selected quotes
Large pull-quote format. One quote at a time (or 2-column at desktop). Name + title below in small muted type. No star ratings, no company logos — the words carry the weight. Select the most specific quotes (Gianfranco at Google Cloud, Stephanie at Chanel are the strongest).
06
Credentials — trust signal, not a CV
Short paragraph, not a list. "ICF, EMCC Senior Practitioner, NLP Trainer under Bandler." End with: "These credentials answer the question procurement teams ask first." Keep that line — it's good.
07
What happens next
"If you are considering coaching for yourself or someone in your organisation, the next step is a confidential exploratory conversation." CTA button. That's it.
Total Leadership's executive coaching is a one-to-one engagement between Daniele and a senior leader. It is not performance management by another name. It is not therapy. It is a rigorous, confidential, and often challenging process designed to help a leader understand themselves at depth and perform at the highest level.
Daniele works with a small number of coaching clients at any one time. Each engagement begins with the LLPA psychometric assessment, which provides a precise starting point for the work. Sessions are conducted in person or via video, in English, Italian, or French.
Who this is for:
C-suite and senior leadership — CEO, COO, MD, VP — at premium and luxury-adjacent organisations
Leaders navigating significant transition: new role, new market, organisational restructure, post-merger integration
High-potential leaders identified for succession who need to close specific capability gaps
Senior leaders who have reached the edge of what their existing approach can deliver and are ready for something more rigorous
What to expect:
An initial conversation to assess fit — this is mutual
LLPA assessment and debrief as the foundation for the engagement
A coaching programme designed around your specific context and goals
Full confidentiality — no notes shared with your organisation unless explicitly agreed
EXECUTIVE COACHING
Rigorous, confidential, calibrated to the leader you are becoming.
Coaching at senior levels is not what it was a decade ago.
Generic frameworks and motivational scaffolding cannot meet leaders who carry the weight of complex organisations, contradictory mandates, and the quiet expectation that they will keep performing regardless of what changes around them.
What works at this level is something more demanding. Coaching that begins with diagnostic precision, holds the leader fully accountable to their own standards, and never substitutes warmth for honesty.
That is the coaching practice Daniele Perchiazzi has built over fourteen years through Total Leadership.
WHO DANIELE WORKS WITH
Senior leaders navigating complexity, transition, or the limits of what their existing approach can deliver. Over fourteen years of practice, Daniele has delivered more than 1,700 hours of one-to-one and group coaching across four continents and twenty countries, working with:
CEOs, founders, and managing directors
Chiefs of Staff to senior executives in major global organisations
Vice Presidents and Senior Vice Presidents
Transformation directors leading large-scale change
Regional and divisional leaders managing across cultures
Finance directors and chief financial officers
Chief Technology Officers transitioning from technical expert to strategic leader
Sectors include luxury, hospitality, aerospace, defence, financial services, pharmaceuticals, technology, and the public sector. Engagements operate under strict confidentiality.
HOW THE COACHING WORKS
Most engagements begin with assessment. The LLPA (Luxus Leadership Principles™ Assessment), Daniele's proprietary vertical leadership instrument, surfaces the interior qualities that shape how a leader perceives, decides, and acts under pressure. Where appropriate, additional psychometrics are used, including Hogan, MBTI, DiSC, REACH Ecosystem, and Spotlight.
From there, every engagement is calibrated to context. There is no template. There is no fixed curriculum.
Some leaders need help thinking more clearly. Others need to be challenged where they have stopped challenging themselves. Many need both, at different points in the same engagement.
Sessions are rigorous without being punishing. Calm without being soft. Reflective without losing sight of the decisions actually waiting on your desk.
What you can expect:
Honest counsel, not validation
Insight grounded in psychometric evidence, not personality cliché.
A space where complexity can be thought through without performance
COACHING FOCUS AREAS
Leadership transition and identity work
Strategic decision-making under uncertainty
Cross-cultural leadership and matrix structures
Executive presence and communication
Delegation, trust, and releasing operational control
Conflict management and difficult conversations
Performance, goal-setting, and accountability
Emotional sovereignty and regulation under pressure
Working through limiting beliefs and self-imposed ceilings
WHAT CLIENTS SAY
"Daniele makes his coaching sessions quite unique because of his deep subject matter knowledge and empathy. I strongly recommend Daniele as a Business Coach." Gianfranco Presicci, Director Strategy and Operations, Chief of Staff to the President, Google Cloud EMEA
"My coaching sessions with Daniele enabled me to reach a crucial goal for me in my personal and professional life. Daniele is creative, smart, professional and genuine. I can't thank you enough for helping me finding my own answers." Stephanie Scuiereb, Training and Development Manager UK and Ireland, CHANEL
"I have really enjoyed my coaching programme with Daniele. He gave me valuable advice and helped to find tools to improve my leadership skills. Greatly appreciated." Juan Francisco Amoraga Chereguini, Director, Corporate Banking
"Your expertise and passion are outstanding. Your experience in supporting corporates and understanding their internal procedures is really useful. I really value the time we have spent together." Narcís Francás, Managing Director, Clearwater / HSBC, Corporate, PE and Tech
"Working with Daniele really helped me out to achieve my professional goals. His coaching sessions had a positive impact, clarifying my goals in a phase of career management. Highly skilled, Daniele is a serious and reliable coach gifted with empathy and a great sense of humour. I strongly recommend Daniele as an Executive Coach." Leo Prusicki, CEO and Founder
CREDENTIALS
ICF Associate Certified Coach (ACC). EMCC Senior Practitioner. Certified Solutions Focused Coach. Trained in somatic coaching. Licensed NLP Trainer under Richard Bandler. Certified administrator of Hogan, MBTI, DiSC, LDP, Spotlight, and REACH Ecosystem. Creator of the LLPA.
These credentials answer the question procurement teams typically ask first. The coaching itself answers what comes next.
FORMATS
One-to-one coaching, in person or virtual
Every engagement is bespoke. Most run as blocks of eight sessions, sixty minutes each, scheduled fortnightly, with practical experiments between sessions to test new thinking in real conditions
Group coaching for senior leadership teams
Languages: English and Italian